Smart decorators are making themselves a force to reckon with in the event management ecosystem by simply providing stunning experiences that linger much longer than the taste of the food served at the event.
The aesthetics of an event venue contribute about 50% to the value of the total experience provided to a guest by an event organizer. Which is why decorations have to be purposeful and creative. Meanwhile, it has gone beyond just displaying beautiful fabrics and flowers around the venue or applying eye-catching centre pieces. It has metamorphosed over time to telling a good story using great colours, expressing the minds of the organizers, infusing technology and most recently applying environmental sustainability efforts.
If you are looking to upgrade your decoration ideas for the next level of achievements, ensure you read till the end. Stunning decoration experiences don’t just come out of the blues; they are a product of following simple but impressive techniques, nine of which we shall explore in this article.
so, we begin
1. Find the facts behind the story
There is always a reason for doing things; I call it the facts behind the story. You’ve got to be able to tell a story with your decorations. To achieve this, you’ve got to know the story behind the story by getting a proper brief from your client. Ask the right questions to get the right answers.
Here is the place you take time to understand your clients visions and preferences, so you would be able to create a personalized experience. You should be able to interpret his or her inner ideas and dreams and bring them to reality.
`2. Focus on tradition
Culture and tradition are the way of life of a people in a certain geographical location. Many people are endeared to their traditions and are not ashamed to show it publicly. For such folks, having their decoration laced with their culture may just be the best avenue to demonstrate their affinity with their traditions.
Interestingly, some attendees can feel more comfortable when they can identify with a tradition, even if it is not theirs. They also feel delighted when they are introduced to a new way of doing things other than the way they have always known. Like tourists, they want to try out some adventures and store up the knowledge. Smart decorators can create this nostalgic feeling when they are able to integrate an identity into their decorative works.
3. Master the art of connecting decoration details with the nature of the event
Some decorators lose the essence of their creativity, no matter how stunning it may be, when they do not understand the type of decoration to apply to a particular nature of event. For instance, in one of my experiences, some events have been misinterpreted when the decorator applied some dominant decoration styles of a wedding for a corporate event. Although the decoration seems creative, unfortunately, it was applied in the wrong event.
Smart decorators must master the art of connecting the best decoration styles and details with the nature of the event. Attendees are swayed wrongly when they notice that decoration details are not syncing with the event they were invited to attend.
4. Mastering and maximizing the use of event venue space
When it comes to maximizing the use of event venue space, smart decorators should never be found wanting. No matter the size of the space available, a smart decorator should be able to engage the spaces and layout of the venue with suitable decoration elements to create a stunning flow.
Additionally, some clients have been misguided sometimes to think that budget alone determines the quality of the decoration. The truth is that budget does not necessarily determine a fantastic decoration; it majorly depends on the intelligent use of the available space and the meticulous use of decoration elements to make up for dead spaces. In essence, no matter how much you spend on decoration, if the space is not intelligently engaged, it is as sure of wasting resources.
5. Embrace and deploy current trends
Smart decorating professionals are up to date with the latest decoration trends to provide special experiences. As such, they welcome every opportunity to implement the trends in order to provide exceptional experiences for their guests. One special trend is the meticulous use of 3D animation elements to embellish the designs and/or compliment the already installed elements.
Another trend is the use of sustainability materials as decoration elements. This involves using biodegradable materials instead of non-biodegradable elements as major constituents of the materials to reduce the carbon footprint in the community.
Well, the truth is that some environments are not enabling enough and achieving this is somehow expensive. So, the question still remains, ultimately, who will bear the cost of sustainability, the client or the event decorator?
6. Sync colours, lightings and others for functionality and reality
In order to create true connections between the decoration, other event processes and especially the attendees, smart decorators endeavour to sync every element of the decoration with the realities of the event. For example, they use lights and colours to set a needed ambience and interpret the emotions of the day.
Consequently, the decorations serve a purpose; the decoration sets up the reality of the event and each element of the decor carries a functionality that is visible by the attendees. The aim is to strike or create a balance between the decorations and the realities of the event.
7. Being flexible
Flexibility is a must-have skill for any event professional. Anything can happen at a given time and the ability to adapt quickly to changes without loss of time and other resources is of great gain. For smart decorators, they remain adaptable and creative in the face of last-minute changes in the event’s concept, unforeseen weather, or fresh customer requests.
In addition, they are able to make adjustments without sacrificing their primary objective because they have backup plans and adjustable design features in place. Notwithstanding any unforeseen difficulties that may develop, their quick thinking and inventive problem-solving skills guarantee that the event is a success.
8. Set eyes on ROI
The process of assessing whether an expense was “worth it” by contrasting the amount of money spent on the project with the amount needed to make it happen is known as return on investment, or ROI.
Decorators with a sense of business set their eyes on ROI; they are sensitive enough to know what and how to budget for the job at hand in order to deliver the best experiences without exceeding the clients budgets and at the same time make profit from the business.
One effective way of sustaining a good ROI is by providing value, which is why the success of the event must be of priority. Considering this, the decorator ensures that necessary indicators are set in line with the value they are set to deliver to help measure performances along the way.
9. Having a unique signature
Those who are intelligent decorators are recognised for their distinct style, which sets them apart from the competition. They accomplish this by being creatively distinct; over time, they have identified their area of strength and have been able to use it creatively to consistently deliver amazing experiences for their clients.
Interestingly, having a unique signature impacts both the clients and the event. For instance, it creates a unique recognition for the decorator; consequently, word-of-mouth recommendations will increase as a result of attendees and clients associating particular themes, designs, or other components with the decorator’s brand.
Conclusively, event decorations have the ability to enhance attendees experiences at events; smart decorators are therefore using these impressive techniques to create stunning results that benefit both the clients and the event guests. To sustain their relevance, smart decorators must consistently upskill and upscale.
