Planning a corporate event is becoming more challenging because of changing times and changing attendees preferences. Nonetheless, the success of a corporate event can be achieved by choosing great entertainment options. When it is done right, it can significantly increase engagement and enhance the general experience of the guest.
It is important to note that, due to the nature of corporate events, there are several restrictions that may appear, but in this article, we shall explore the best options that you can implement. The best entertainment option is the one that is carefully considered and best fits the attendees.
More importantly, a customized entertainment option can reinforce the theme and goals of the event, highlighting important points and creating an accommodating atmosphere.
So let’s dive in, as EventPaadi exposes the top entertainment ideas that best fit those audiences of yours and guarantees event success.
1. Interactive entertainment
One great way of entertaining guests at a corporate event is to present interactive entertainment. This involves entertainment that promotes one-on-one engagement and networking. Interactive entertainment makes attendees feel more involved in the event and allows for a lasting memory afterwards. It is very important to note that any activity incorporated into this option must capture or align with the event goals and objectives.
Examples of interactive entertainment may include team-building activities, interactive games and photo booth experiences. To explain further, team-building activities may include creative workshops that involve having different teams work on a puzzle or mini-project directed at discovering solutions to a challenge highlighted in the event.
2. Themed Entertainment
Another entertainment option for a corporate event is themed entertainment. This is an option that entails using the event’s theme to create a single cohesive experience for the attendees. It is an experience that takes the attendee through every point of contact, from the decorations to the branding to the brand messages. It helps to enforce an atmosphere that is hard to forget but reinforces the event objectives.
A vivid illustration can be a theme dance performance, where there is a live dance to depict or interpret the event’s theme. This activity can provide a great entertainment interlude for your guests and keep them focused through the event timeline.
3. Technology-driven entertainment
Deploying technologically driven entertainment in planning a corporate event is also a proven entertainment option that guarantees success. It is all about using technological tools and, more recently, AI artificial intelligence to serve entertainment to the people.
A pretty good example is deploying the AR (augmented reality) and the VR (visual reality) tools as entertainment. For instance, if peradventure one of your event objectives is to extend the experience of a new product or solution to your attendee, you may use the Visual Reality tool to give your attendees a vivid sense of the experience.
You may also consider using a customized AI chatbot for a more interesting networking activity among the attendees. This provides a more personalised option of fraternising and idea sharing, especially about the theme of the event.
4. Live performances
This has been a traditional way of providing entertainment when executing or planning a corporate event; a certain popular music artist or band is invited to perform one or two popular tracks. Excitingly, I remember myself joining my band to perform in an annual general meeting event organized by a banking institution many years back.
Live performance may not be limited to a popular music artist or band only; it can be a presentation from a dance troop or a corporate comedian. But the experience has to be tailored to the theme and the objective of the event not to cause loss of attention or focus.
5. Customized and personalized entertainment
More interestingly, times are changing and attendee preferences have presented the need for inclusivity and a more personalized experience. When planning a corporate event, you may cater to the interests of a large number of guests without excluding certain people because of their peculiar interests. To achieve this, attendees are able to choose or request their favorite songs from a playlist and/or a DJ.
This may not be limited to music alone; it could be extended to the various merchandise materials provided. If your budget is able to afford the luxury of merchandizing, why not? Guest feel welcome and often elated when they see their names or statuses engraved on valuable materials, giving them a sense of recognition and importance.
6. Special and unexpected entertainment options for planning a corporate event
Using out-of-the-ordinary entertainment concepts will add a surprise element for the guest in this kind of unique option. This could be in the form of an unexpected celebrity or VIP guest appearance, for handshakes and autographs. Unexpected awards may be presented to the best dressed, most participated attendees and other categories as determined by the organizers.
If peradventure the event is a ticketed event, you may give a surprise upgrade, may be to a VIP seat to enjoy a VIP bouquet. Or as well refund 100% to a lucky attendee. These packages are sure to leave a lasting impression in the minds of the guest.
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7. Side attractive entertainment
When planning a corporate event and you are looking for some kind of entertainment off the normal traditional or aforementioned options, you may consider this particular option. This entails having a professional pianist set up close to the stage to offer some instrumentals or engage an artist who can give some attendees quick pencil portraits of themselves or draw images that are thought-provoking and arousing interest but not offensive. This can take place before the commencement of the main show and at intervals for coffee breaks.
As a wrap, though corporate events are a serious business, providing creative corporate entertainment is not out of place. It is a package that adds colour to the experience of the attendees. When it is well executed, it may also enhance the achievement of the overall event goal.
