Like every other trend in the event management world, event décor is one element that can’t be left out. It is transcending the normal to a better, innovative, cost-effective, and sustainable dimension to reflect the rapidly changing landscape of providing unforgettable experiences to the ever-adapting event attendees.
Event decoration in Nigeria has come a very long way, and decor professionals in the country have over the years shown capacity and resourcefulness by creating experiences for thousands of event attendees. Event décor is the amazing component that creates the environment for life-changing experiences. It’s more than just attractive; it creates a mood, sets the tone, and makes a lasting impression on guests.
In this piece, we shall x-ray the year 2024 and explore the trends that Nigerian event decorators should look out for and which may probably impact the event decoration landscape in Nigeria and around the world.
Meticulously planned decorations elevate every event, be it corporate, wedding, or cultural celebration, taking it from an average one to a spectacular one. In essence, event decoration is a visual language that draws in viewers, evokes strong feelings and produces an immersive atmosphere. Here are a few powerful trend factors to look out for in 2024
1. Personalization in Event decoration
Personalization is a major factor to consider when planning to provide an unforgettable experience for attendees. It involves crafting each step of the event’s procedures and schedule to the unique preferences and needs of attendees. Personalizing event decoration helps to create a connection with the attendees, allowing them to see the brand’s identity, unique styling and subliminal messages while also helping them to feel valued and accepted.
Personalizing event décor can be achieved by deploying customized signage with carefully chosen themes, colours and materials, a centrepiece that depicts the chosen theme and other customized venue branding accessories.
Remember that there is a central message that you want the attendees to get. Given this, ensure that all personalization processes sync with the event objective. In other words, every point of the décor that has maximum contact with the guest must be able to amplify the message while creating an experience.
2. Integration of Technology
One definite thing that will dominate event décor in 2024 is the integration of technology into decoration. AI is taking over several aspects of human interest so event decoration will be experiencing the inclusion of machine learning. However, integrating technology into event decoration includes some creative methods to captivate and interact with guests. For example, LED lighting adds a contemporary touch and changes what looks like empty spaces into vibrant, lively or dynamic surroundings.
Other ways of including technology in decoration are the use of projector mapping, the AI-powered image generator DALL-E or DALL-E 2 for aesthetic design, digital signage which may be in video display formats or otherwise and lastly 3D printing. In essence, this technology development improves the overall experience of an event by not only amplifying the decor’s visual effect but also creating a lively, interactive environment by communicating the event’s essential messages to the attendees
3. Sustainability in event décor
Sustainability may be a bit strange to some Nigerians who are into the event decor business: however some other aspects of endeavours are already embracing it. Sustainability in the event includes acting to protect the environment, promote an inclusive, healthy society, and support a strong economy. In line with this, therefore, the approach will involve the use of eco-friendly materials, recycled elements and biodegradable materials to achieve sustainability in this area.
The major reason for sustainability in event decoration is to reduce the rate of environmental impact to the barest minimum in the areas of carbon emission, waste management, biodiversity preservation and responsible purchasing and supply chain management
This is a responsibility for all event organizers in the industry that must be taken seriously. However, the consideration of sustainability must not make decoration boring but rather make it more innovative and resonate with event attendees.
In conclusion, the future of decoration promises an exciting fusion of technology, sustainability, and avant-garde creativity to create memorable experiences that deeply connect with guests. In addition, biophilic designs, which combine technology and nature, are probably going to gain popularity. Aesthetics may be redefined through kinetic exhibits, holographic projections, and dynamic lighting systems.
