How to use the power of Digital Platforms to Enhance Event results

If you are still struggling with getting the needed results at your events, you need the power of digital platforms to enhance your event planning and execution processes.  You have probably been leaving out very essential factors; most probably, you haven’t got the digital aspect of your event planning right. The truth is that you probably have been using these tools, but you haven’t been using them optimally.

Just to remind you, digital platforms in event management refer to those online tools and software that simplify the creation, distribution, and execution of the event management process. These platforms include a variety of technologies, such as email marketing tools, social networking platforms, mobile apps, and platforms for virtual events.

The major significance of leveraging those digital tools cannot be overemphasized. In clear terms, they simplify processes for ticketing, marketing, and participant engagement. Digital platforms also give organizers access to data analytics for insights into attendees’ interests and behaviour. Whether the event is in person or virtually, these technological tools help to increase effectiveness, attract a larger audience, and produce engaging event experiences.

In this piece, we will explore the ways in which we can attract results with the power of digital platforms.

Use the power of event management software

If you want to simplify several event processes, then you might need to implement the thrilling features provided by the event app, including registration, ticketing, designing and personalizing the event agenda and scheduling, document and information sharing, gamification, and many more.

One amazing digital platform that can’t be overlooked and is sure to deliver results for the event professional is the event app or the event software.  The event app enhances the attendee experience by providing a digital platform for organizers to communicate information, engage participants, and streamline event aspects seamlessly.

The major advantage of the event app is that it brings the event organizers and the event attendees to one point and creates a very easy way for the event attendees to interact with the event organizers. For instance, organizers can communicate offers and discounts, changes in programs in real-time, and many others.

Adopting Virtual event digital platforms

After the COVID-19 pandemic, the need for virtual event platforms increased, and trust me, it is not abating soon because of the immense importance it offers. These platforms have enabled new experiences in the event management space and have promoted management processes and practices that have improved effectiveness, increased productivity, and seamless digital solutions.

Event planners therefore have a tool they can deploy for effective results, either in terms of reach, effective communication, effective marketing strategies, data collection and analysis, or the overall management of resources. Adopting virtual event platforms is the best choice for creating a sustainable environment because of their low impact on the environment and people.

Interestingly, the advent of this powerful digital platform did not only revolutionize the event space; it also added value. This saw the introduction of what is now called the hybrid event, which entails the incorporation of the virtual event element with that of the remote or onsite event processes and sequences. As a result, more event attendees are reached, and a new experience is created.

Using the social media engagement features

One of the ways to enhance your event results is to use social media. Social media is a platform where diverse kinds of people are connected together with interests, values, culture, trade, etc.  Social media has moved beyond just posting pictures and smileys to sharing, learning, interacting, and marketing.

By taking advantage of these chances, event planners can interact with a large audience, create excitement, and promote a sense of community. This now allows the event professional to target a specific type of audience based on the goals and objectives of the event.

In addition, social media works better with certain language types that are either internally built or third-party built and help to achieve unique purposes. One of which is the hashtag features, which help organizers aggregate and encourage conversation and amplify visibility across the different social media platforms that are engaged. Other strategies may include designing a compelling content strategy using text, video, and graphics to help captivate, persuade, and elicit the eventual action of the audience.

With live streaming features that allow you to broadcast the event live on various social media platforms, you can overcome the barriers of distance and location and even reach more virtual audiences. 

In conclusion, smart event managers can’t afford to pay less attention to the digitalization of their events. These digital platforms give power to the event manager not only to become better equipped with the ability to create better experiences for people but also to solve event management challenges in times of crisis, whenever they arise.