Event planning success is achievable as long as you follow the rules. With the powerful impact Nollywood has on guest perceptions, event managers in Nigeria may give them experiences they are sure to never forget.
One of Nigeria’s most notable exports is Nollywood, which has a profound effect on many Nigerians’ everyday and social lives. Specifically, it has largely influenced fashion trends, the use of language, and many other social attitudes through its innovative storytelling models.
In this post, Eventpaadi will expose some super intriguing insights on how event managers in Nigeria and indeed Africa can achieve massive event planning successes in their events by simply adopting specific innovative trends from Nollywood to enhance their event styles and themes that will immediately resonate with their attendees at first glance.
Let’s get started.
Use Nollywood fashion trends and event design for event success
Fashion is an interesting and, predominantly, a major feature in most events hosted across Nigeria. From Aso ebi to the fashionist Gele (head gear) that is readily adorned by attendees to show prestige, status, identity, and empathy, “Nigerians no dey carry last,” meaning Nigerians are unbeatable when it comes to dressing.
Equally, event managers can leverage Nollywood’s extravagant costumes and unique styling to create events that feature these trendy costumes and unique styling, enhancing Nigeria’s traditional and colourful textiles and modern looks inspired by Nollywood films.
Event managers can also deploy Nollywood inspired aesthetic designs to create event themes, colour, venue branding, and decorations. This may create lively connections with the attendees and encourage better engagement with other proceedings of the events.
For instance, Nigerian event professionals can name their events and design their themes after a trending blockbuster film to increase curiosity, patronage, and ultimately attendee turnout.
Engage Nollywood Celebrities, Culture and Endorsement for event planning success
In today’s new culture of event management, the involvement of influencers cannot be overemphasized. Event professionals in Nigeria can leverage Nollywood’s huge impact to achieve massive event planning success by engaging Nollywood stars as influencers. Aside from playing a significant role in society, they can also be engaged to promote visibility and credibility for your events. Their immense popularity and followership can attract large audiences, which encourages a large turnout at your events. Moreso, they stand as traditional, social, and cultural icons, that many people look up to to get inspired and relate to.
Apart from just registering their presence at the event, they may be assigned to some specific roles , either as an anchor, speaker or in some special performances. This can generate massive media coverage, especially on social media networks and other traditional media channels.
Promotion and Marketing strategies
Many event professionals are realizing that organic promotion of events is not enough to create the desired impact these days. Therefore, it’s high time you considered using better result-yielding strategies. In this context, as an event manager, you can consider using Nollywood stars as brand ambassadors to market a particular course for your event. For effective impact creation , you may consider using the roles they play in films to interpret the messages you desire to communicate to your attendees.
In addition, you can tap into the massive social media followership of your chosen Nollywood stars to create that buzz on social media. The key is to reach the numerous fan bases of the stars with your event themes and messages. Leverage their social media presence by asking them to post event themes and stories, offer their presence on live shows, use event hashtags for their content and other interactive
Nollywood inspired events demand careful budget
Events with Nollywood’s flavour demand careful budget and resource allocation. The success of the event can be achieved by managing expenditures and allocating expenses accurately and according to necessity and impact. Though, Nollywood stars are not cheap, especially those who are rated as ‘A’ list stars, notwithstanding, they are not out of reach.
For instance, some of the costs to consider in your budget may be celebrity appearance fees, social media promotional activities, Nollywood themed decor, and costumes. Invariably, the theme and objectives of your event may largely determine what they may request from you as a commitment.
In conclusion, the partnership between events and Nollywood will increase as long as the impact of Nollywood do not fade in Nigeria. Therefore, event professionals should continually seek out innovative ways through which this leveraging opportunity can offer better and more engaging experiences for their attendees.
