The app development market in Nigeria is growing rapidly, positively impacting the future of event app development. It may interest you to note that the App development market in Nigeria will be valued at about 366.34 billion dollars in 2030 according to truepush.com
Although the use of event apps may be slow, the rising penetration of smartphones is driving the need for more mobile apps and, unfortunately, may not equal the level of tech awareness among some event managers and organizers in the country. However, the expectations of attendees are evolving, and this presents a huge opportunity for innovation and change in the field of event apps.
However, several trends are evolving, which may shape event app development and the future of presenting event experiences to varied Nigerian audiences. Event app development in Nigeria will shape more personalization features to meet audience preferences, especially, as organisations begin to embrace more digitalization and environmental sustainability.
In this article, I will attempt to expose you to some trends that will likely shape the future of deploying event apps in Nigeria. In modern event organizing, these applications function as all-inclusive platforms, giving guests access to schedules, interactive functions, and crucial event information. Nigerian event managers can leverage these apps to improve guest experiences, expedite communication, and obtain insightful feedback.
Here are some of the trends you may need to know:
Personalization in Event App Development
In the world of event app development and deployment, personalization can not be overemphasized. Personalization in event management entails designing a programme, process and language that will capture, present and analyze personalized features, content and preferences. This trend cannot be overlooked because it shapes the backend of event app development. The strength of any event app is dependent on understanding individual attendee behaviors, providing bespoke experiences and driving higher satisfaction.
This is why artificial intelligence (AI) is becoming an integral component in the whole journey of event app development. Event managers in Nigeria should never lose grasp on their audience, as their preferences keep evolving with changing times, economies, climates, etc.
Interaction or Engagement in Event App Development
In the journey of creating an experience through the use of event apps, interaction or better yet, engagement, is very critical. Developers must develop event apps that will effectively promote engagement with all stakeholders. If the ratio of engagement is high, it shows that the app is able to resonate with the personalities using the app, and most probably it is solving their problems.
For instance, to capture Nigerian attendees and make them interact with an app deployed for a particular event, the app should be able to present information in a personalized form and offer them the opportunity to choose from options that resonate with their preferences or individuality, This will make the attendees feel accepted and important and can encourage them to engage more with the app.
Integration of Ancillary Platforms
The increased penetration of smartphones in the country is of huge advantage to the development of apps that assist the populace in solving problems. This is directly or indirectly promoting integration among different apps. For instance, certain platforms now create opportunities for third-party apps to be integrated into their domains to ease data collection and analysis. (Facebook) or Meta Pixel, is a good example.
Equally, event apps are seamlessly integrating with emerging technologies such as virtual reality (VR) and artificial intelligence (AI) to create a new experience for Nigerians. Meanwhile, AI, or machine learning algorithms, are already driving, intelligent matchmaking, and content recommendations, facilitating streamlined communication and personalized connections, and revolutionizing the way unique and interesting experiences are provided at events.
In conclusion, although these trends may be slow, they are steadily gaining prominence in the event app space. in the country. It is also expected that more event planners in the country will improve their tech knowledge and embrace the future of providing the best kind of experience for their attendees using event apps.
