
How to promote well-being and mindfulness through musical events in Nigeria
Using musical events to promote well-being and mindfulness is a trend in the events management industry around the globe that Nigerian event professionals should begin to consider. More amazing is the fact that musical events have become a potent channel through which people can get access to an opportunity to

Best strategies for event promotion that can help generate buzz for your event
In today’s event management practice, event promotion has become a compelling factor to consider. This is due to the ever-changing dynamics of human behaviours in business practice. Among many is the fact that the prospective event attendee is choked with so many options but has only one chance to make

How To Use the Power of Buyer Personas to Unlock Event Success
The need for buyer personas is becoming increasingly important in event management. This is because the attendee (the buyer) or the people continue to be the most important element to an event manager; in other words, they mean everything to an event manager. Event planners cannot afford to overlook the

Data Analytics and the Success of Your Event; Everything You Need to Know
Data analytics is transforming almost everything about human endeavours, even the way we consume food. Data is becoming like oxygen, the essential life wire of business, science, and technology. Everyone, including you, leaves footprints everywhere we go, especially online, and these are essential data. The event industry is not in

Common event problems and 5 effective ways to solve them
This is the secret: When you understand that every type of event problem revolves around these three factors, namely the people (attendees, guest participants), the place (venue, location), and the purpose (reason for having the event, expectations, goals), then your problem is half solved. This is because you will understand

Risk management in event planning; Find answers to 19 critical FAQs
This article will take you on an exciting journey while providing timely answers to 25 critical questions about risk management in event planning and execution processes. 1. What is event risk management? Event risk management involves identifying and reducing to the barest minimum the potential hazards to the successful accomplishment

Mastering Event Scheduling: Free Tips on How to Pick Best Dates and Times
The mark of a good event planner is mastering event scheduling. It may interest you to know that planning an event requires careful consideration of timing because it has a significant impact on attendees’ interest, participation, and overall experience. The preferences and availability of the target audience are aligned by