Author: Barry

Many event attendees always look forward to food and beverage time at an event. Crazy food ideas and great varieties of beverages are essential tools for creating exceptional experiences at events. These memories can be sustained only if event organizers go beyond conventional or standard offerings. Event organizers must therefore

Using musical events to promote well-being and mindfulness is a trend in the events management industry around the globe that Nigerian event professionals should begin to consider. More amazing is the fact that musical events have become a potent channel through which people can get access to an opportunity to

In today’s event management practice, event promotion has become a compelling factor to consider. This is due to the ever-changing dynamics of human behaviours in business practice. Among many is the fact that the prospective event attendee is choked with so many options but has only one chance to make

The need for buyer personas is becoming increasingly important in event management. This is because the attendee (the buyer) or the people continue to be the most important element to an event manager; in other words, they mean everything to an event manager. Event planners cannot afford to overlook the

Data analytics is transforming almost everything about human endeavours, even the way we consume food. Data is becoming like oxygen, the essential life wire of business, science, and technology. Everyone, including you, leaves footprints everywhere we go, especially online, and these are essential data. The event industry is not in

This is the secret: When you understand that every type of event problem revolves around these three factors, namely the people (attendees, guest participants), the place (venue, location), and the purpose (reason for having the event, expectations, goals), then your problem is half solved. This is because you will understand

This article will take you on an exciting journey while providing timely answers to 25 critical questions about risk management in event planning and execution processes. 1. What is event risk management? Event risk management involves identifying and reducing to the barest minimum the potential hazards to the successful accomplishment