How To Use the Power of Buyer Personas to Unlock Event Success
The need for buyer personas is becoming increasingly important in event management. This is because the attendee (the buyer) or the people continue to be the most important element to an event manager; in other words, they mean everything to an event manager. Event planners cannot afford to overlook the
Data Analytics and the Success of Your Event; Everything You Need to Know
Data analytics is transforming almost everything about human endeavours, even the way we consume food. Data is becoming like oxygen, the essential life wire of business, science, and technology. Everyone, including you, leaves footprints everywhere we go, especially online, and these are essential data. The event industry is not in
Common event problems and 5 effective ways to solve them
This is the secret: When you understand that every type of event problem revolves around these three factors, namely the people (attendees, guest participants), the place (venue, location), and the purpose (reason for having the event, expectations, goals), then your problem is half solved. This is because you will understand
Risk management in event planning; Find answers to 19 critical FAQs
This article will take you on an exciting journey while providing timely answers to 25 critical questions about risk management in event planning and execution processes. 1. What is event risk management? Event risk management involves identifying and reducing to the barest minimum the potential hazards to the successful accomplishment
Mastering Event Scheduling: Free Tips on How to Pick Best Dates and Times
The mark of a good event planner is mastering event scheduling. It may interest you to know that planning an event requires careful consideration of timing because it has a significant impact on attendees’ interest, participation, and overall experience. The preferences and availability of the target audience are aligned by
Event Themes: 5 Simple Methods for Crafting a Remarkable One
Previously, event themes were not as important to event professionals, and planners may not have given them the attention they required because they believed that increasing profits was the ultimate goal. However, event themes now play an important role in customers’ purchase journeys. It has a strong ability to evoke
3 Simple ways to use event apps to powerfully boost attendee engagement in your next event
At the turn of the millennium, event apps made their debut as straightforward mobile applications for managing event schedules and agendas. These early event apps were often used at conferences and corporate events to provide attendees with digital schedules, session descriptions, and speaker information. As a result, the industry has