Author: Barry

Again, attendee engagement is a game changer, and the ongoing FIFA Club World Cup 2025 has proven once again that it is critical to creating impactful experiences. Interestingly, the thought of providing these impactful experiences I perceive strongly has led to this revolution. Individual player introductions are sparking conversation across

The strategies for driving successful corporate events in Nigeria are undergoing a significant transition. It is sponsored by innovative initiatives that combine culture and technology. Understanding these shifts is essential for event planners and organisers seeking to offer impactful and memorable events. However, the future of planning successful corporate events

Imagine using the power of a well-optimised mobile event marketing campaign to reach your ideal audiences anywhere they are through their mobile phones. Event managers who are not considering this are missing out on a great deal. Nigeria has over 150 million cellular connections and 107 million internet users, according

Many event organisers, especially in Nigeria, are still measuring event impact by the number of attendees only and ignoring critical indicators. Times are changing and the use of attendance alone is no more a valid indicator for the measurement of event impact. Today’s audiences, especially young Nigerians, demand more than just

Did you know that about 60% of events fail to meet their objectives due to poorly defined event goals? Setting event goals may look trivial, yet they are the foundation of the eventual successes of an event. Imagine setting out for a journey without knowing the destination. It will amount

When government and NGOs (non-governmental organisations) organise events without professional event managers, they tend to leave long-lasting impressions on communities and the public in general with negative outcomes. This is because governments and NGOs are people-orientated; they are directly linked to the welfare or the living standards of the people.

Event business in Nigeria has the potential to grow rapidly and above its current worth of about 20 billion dollars if the right data is properly harnessed and deployed indigenously. It’s current growth can be attributed to an increase in urbanisation, social, cultural and economic trends, as well as some