Hot Mobile-Optimized Event Marketing: Reaching Nigerian Audiences Where They Are
Imagine using the power of a well-optimised mobile event marketing campaign to reach your ideal audiences anywhere they are through their mobile phones. Event managers who are not considering this are missing out on a great deal. Nigeria has over 150 million cellular connections and 107 million internet users, according
Beyond Attendance: How to Truly Measure Event Impact in Nigeria now
Many event organisers, especially in Nigeria, are still measuring event impact by the number of attendees only and ignoring critical indicators. Times are changing and the use of attendance alone is no more a valid indicator for the measurement of event impact. Today’s audiences, especially young Nigerians, demand more than just
How to Set and Achieve Realistic Event Goals: An Eventpaadi Guide
Did you know that about 60% of events fail to meet their objectives due to poorly defined event goals? Setting event goals may look trivial, yet they are the foundation of the eventual successes of an event. Imagine setting out for a journey without knowing the destination. It will amount
Why Government and NGOs in Nigeria Need Professional Event Managers
When government and NGOs (non-governmental organisations) organise events without professional event managers, they tend to leave long-lasting impressions on communities and the public in general with negative outcomes. This is because governments and NGOs are people-orientated; they are directly linked to the welfare or the living standards of the people.
Event Business In Nigeria: How to harness data for growth
Event business in Nigeria has the potential to grow rapidly and above its current worth of about 20 billion dollars if the right data is properly harnessed and deployed indigenously. It’s current growth can be attributed to an increase in urbanisation, social, cultural and economic trends, as well as some
Super Ways To Make Effective Communication Work For You As An Event Manager Now
About 72% of business leaders believe that effective communication, especially in event management, has a huge impact on productivity. It is the most sought-after skill for many employers and it is highly a must-have skill for the event manager. To make effective communication work for you all the time, you
5 critical problem-solving skills you should consistently develop as an event professional
Your worth as an event professional is rooted in critical problem-solving skills and abilities. To remain valuable is to consistently learn and unlearn these skills. The award-winning writer and preacher Dr. Sunday Adelaja said in his book, “If you can’t solve problems, you are not needed.” Similarly, providing guests with