The fear of AI is often seen as the beginning of wisdom. AI in events management is no exception. as AI continues to impact every facet of human life, especially in Nigeria. While the widespread application of AI brings numerous benefits, there are concerns about potential drawbacks that could have significant consequences for various human endeavours.

However, research shows that South Africa is ahead of Nigeria in terms of adopting artificial intelligence (AI) in most facets of their economy,, including the events industry. Consequently, Nigeria may be having a slow start as regards embracing the use of AI to solve problems.

This article will examine the pros and cons of involving AI tools in event planning and management. By the end, you will have a comprehensive understanding of the gains achieved by leveraging AI and the considerations associated with its implementation.

Pros of Using AI in Events Management

1. Enhanced Data Collection and Analysis

Every event planner’s goal is to ensure the seamless execution and success of an event while maximizing profits. Given this, AI plays a vital role in achieving set objectives by simplifying and restructuring the data collection and analysis process.

One important component of event management, for example, is attendance registration. Artificial intelligence (AI) may help gather important information, like names, ages, localities, and psychographics.

This information provides deep insights into attendee behaviour and preferences, enabling event managers to design personalized engagement strategies for a more rewarding experience.

2. Improved Safety, Security, and Crowd Management

Ensuring safety, security, and efficient crowd management are critical components of any event. AI capabilities offer significant advantages in these areas. AI-powered surveillance systems can monitor and analyze video feeds using advanced algorithms.

AI in events

By utilizing features like face recognition, event managers can swiftly identify unauthorized access or intruders, allowing them to take prompt and appropriate action to maintain a secure environment.

3. Enhancing communication through chatbots

Chatbots powered by AI help simplify responses for attendees who need further advice or clarification of some information. They are empowered to handle tasks routinely, thereby reducing the workload on human staff

Moreover, the chatbot can improve the attendees’ experiences by providing them with excellent personalized service because it understands their individual preferences.

Reduction of cost

Deploying AI in a significant number of event management processes can help reduce the cost of planning the event and allow the event manager to focus on more important duties.

Cons to Consider

1. Potential Job Replacement

Interestingly, one major issue implicated in integrating AI in events management in Nigeria is the replacement of human workers, which may lead to a significant loss of jobs.

Although there is ongoing discussion on whether AI can completely replace humans, it is important to realize that while certain tasks can be handled by the use of artificial intelligence, the expertise of humans remains invaluable in many aspects of event planning and management. AI should be seen as a tool that complements human capabilities rather than a complete substitute.

2. Error-prone judgement

Despite their sophistication and intelligence, AI machines are susceptible to errors, especially when faced with unfamiliar problems outside their programmed capabilities. This limitation imposes certain constraints on their effectiveness in specific areas.

Therefore, event managers must exercise caution and ensure appropriate human oversight to mitigate the risks associated with AI’s potential errors in judgment.

Weighing the Pros and Cons of using AI in events management in Nigeria

In summary, the benefits of incorporating AI capabilities into event management processes in Nigeria outweigh the potential drawbacks. Event managers in Nigeria should seize this opportunity and capitalize on AI’s enormous benefits to create memorable experiences for attendees.

While concerns about job displacement and AI’s fallibility are valid, a collaborative approach that combines human expertise with AI’s efficiency and analytical power can yield remarkable results. By leveraging AI as a valuable tool, event planners can achieve new heights of success and deliver exceptional experiential events.

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Barry

Mfon Barry is a seasoned event and media professional with a wealth of experience. He is a prolific writer, an adept blogger, and a seasoned public relations professional. With a rich history of working in various roles within the events, media and communication industry, Mfon Barry brings a depth of expertise to the event sector.

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