Although the economic outlook of the country has impacted negatively on the well-being of the country, the future of events in Nigeria may not be looking oblique. Major players in the event industry in Nigeria have estimated the industry to be worth about 20 billion dollars as at 2023. In addition to this, the events and entertainment industry are among the highest employers of labor in the country. However, these indices may not be associated with driving the future of events management in Nigeria.
In this piece, EventPaadi will examine the three biggest factors that are expected to contribute largely on how the event management landscape in the country may look in the years to come. This article will also expose what steps event professionals in country may take to get set for the revolution, so they are not taken unaware.
A recent study revealed that events that drive global interest have been attributed to the rising discussion on sustainability, entertainment and sports popularity and the rising demand for hybrid events. interestingly, these factors are already gaining prominence in the country’s ecosystem and may soon catch up in scale with the rest of the world
Below are the three biggest driving factors that may shape the future of events in Nigeria
1. Entertainment activities and the future of events in Nigeria
Entertainment and events are intertwined, especially on this side of the globe. However, dance, art, fashion, music, film and comedy are steadily forming strong constituents of the entertainment industry in Nigeria. With global recognition of our arts, music and film, limitations will soon be surmountable. . This picture speaks well for the event ecosystem because there will be a consistent spike in the level of organized events to compliment the rise in entertainment activities.
2. Hybrid events and the future of events in Nigeria
The post-pandemic has kept event professionals in Nigeria on their toes. In order to remain consistent with trends in the global events sphere and be able to provide an experience that is inclusive, most serious event professionals have embraced hybrid events as the next big thing in the country. With a hybrid event, professionals are able to break through some barriers and deploy and integrate interesting technologies that will promote engagement, increase personalization and even open up more opportunities for networking.
With rapid changes in attendee (Nigerians) behaviors due to exposure of other technological incidence from other spheres and the results of globalization, event management process in Nigeria must be smart enough to equal or surpass previous experiences. The The future of events in Nigeria will definitely be powered by hybrid events, because they have come to stay and, in addition, offer better cost and opportunity in terms of technological integration.
3. Sustainability and the future of events in Nigeria
Event management is one discipline that sustains interaction between the environment and people. which is why the issue of environmental sustainability can never be overemphasized in event management. Recent studies have shown that, it is one factor to watch with regard to its impact on the way events are executed. Nigeria, being a major signatory to this United Nations’ convention, cannot afford to remain behind in the global efforts to make her environment safe and habitable for the next generation.
The future of events around the globe, as well as in Nigeria, will now consider sustainability principles in the ways events are executed. considering renewable energy sources, reducing carbon emissions by encouraging more hybrid events, and using CNG powered buses for transporting attendees from their hotels to venues and fun parks and places.
In summary, there might not be an end in sight to the adversities in the the economic landscape for now, however, the biggest factor to watch have been highlighted , they will shape the future of how event are executed in Nigeria and indeed the globe. Event professionals should buckle their belts to remain relevant and not miss out of the coming revolution.
