3 Simple ways to use event apps to powerfully boost attendee engagement in your next event

At the turn of the millennium, event apps made their debut as straightforward mobile applications for managing event schedules and agendas. These early event apps were often used at conferences and corporate events to provide attendees with digital schedules, session descriptions, and speaker information.

As a result, the industry has continuously seen an increase in engagement tactics that have improved the opportunities for event organizers using event apps.

However, this article will walk you through a valuable experience that will allow you to learn how to use any event app to boost attendance at your upcoming event.

Sell or launch your event app with a friendly feature:

Nowadays, you can decide to design and then launch your event app or decide to buy into the many useful features of a third-party event app already produced by other companies to take care of your event management needs. It is important for you to note that whichever decision works for you, your audience needs to know about the app.  Allow them to interact and understand the very interesting experience that awaits them when they use the app.

Using features that can address or provide answers to their daily needs is one way to introduce the app to users. With this feature, the app helps to solve the simple needs of the attendees while still sending the event information. While this is going on, ensure that your brand is visible in all their experiences through the app.

You can also include some fun-giving games in the app. For instance, you may include trivia questions or quizzes and attach points that may attract prizes or other incentives. This will help promote a better attitude towards the event and will also encourage more use of the app.

Make the app a communication tool:

Always keeping tabs on your audience before, during, and after the event is very pertinent for an event manager and strategic to the event’s goal. With the event app, communication with your audience becomes more streamlined and easy. The real reason for communicating with your audience is to elicit engagement; therefore, the app should offer features that will allow the audience to engage.

Pre-event:

During this time, the event manager uses strategies such as personalized agendas, which allow the participant to choose which sessions they prefer to attend, and push notifications to send event updates, reminders, and important announcements to keep the participant informed. Other features could include pre-event discussion forums and incentives for early birds.

Event day:

During the event, the apps become very strategic, providing real-time communication with the attendees. Real-time engagement strategies such as chat rooms and discussion panels offer attendees the opportunity to interact and network.

Post-event:

After the event, the app becomes an essential tool to sustain and maintain engagement with the audience. After the event, attendees can access presentation materials, videos, and tools to revisit useful information. Event planners can also utilize the app to build up their community by disseminating updates, news, and details about planned events

Use the app to customize the event for the attendee:

Personalizing the event for your attendees may be the most important advantage of using the event app. One of the joys of using an app is that it becomes a pocket companion that brings the world to one’s doorstep. Personalization and technology are the two modern elements that are used to enhance the customer experience at events.

To customize the event for the attendee is therefore to make the attendee see himself or herself as a point of attraction right from the registration through every delicate part of the event. 

In conclusion, the event app spells a bright future for that crucial aspect of event management as long as it consistently supports increased engagement among the participants.