Welcome to 2025. The new year looks so promising for event planners and event managers, especially for those who will leverage event technologies. In Nigeria, 2024 was very eventful and quite a number of event planners and managers made a huge kill by leveraging on several skills and tech platforms
Interestingly, event experts have predicted that the year 2025 will favour event managers who will open up to innovative ideas, adding fresh and novel elements into events that will create a whole new experience.
The deliberate use of event technologies in event management in Nigeria will differentiate high-performing event planners and managers from the rest. So, in this article, we will explore interesting technological tools that will significantly cause a shift in the industry, especially in Nigeria and Africa as a whole, in the year 2025. We will also consider the major advantages that these tools can provide, such as simplified coordination, work efficiency, seamless management of projects, time and cost management, as well as effectiveness, among others.
Let’s get started.
1. Event technologies for registration/marketing & Ticketing
This tool is a great way of managing guest information, which could be used for the presentation and future event planning. This is a very important interaction with the guest, which helps to capture very critical information and/or data about the guest you are expecting for your event. Event planners who disregard this will miss a massive opportunity to create a great experience for their guests.
Ticketing is also an event service in soaring demands in the country, Platforms such as Ariya, shows.ng, tickethub.ng, selar.co and others offer opportunity to reach out to their dedicated and other audiences out there
There are paid and free super-third-party technological tools available for you to leverage; Eventbrite seems to be the most popular around the country, followed by Whova. However, you can own your data by starting with a simple Google Form and integrating it with other tools out there. If you want to remain a high performer, choose the guest registration tools that work best for you and based on your event needs. Ensure you abide by all data management policies and regulations to prevent data breaches that are punishable by law.
In addition, it is also good to partner with a technology company that will guide you in choosing the best tools to enhance your efficiency based on your level of tech literacy and budget. Hwoever, choose the tool that will significantly help you to analyse guest behaviours, such as demographics, interest or preferences, feedback and comments.
2. Event technologies for Audience engagement
If you are one who struggles with how to engage meaningfully with guests, you are not alone in this boat. Times are changing rapidly and this is also impacting the guest, affecting the way they interact socially, economically and otherwise.
The question is, why is guest engagement so critical in your event? The answer is that most event objectives are directly or indirectly linked to the event guest. Which means in order to achieve the event objectives, you must do all it takes to get the best out of them. To get the best out of them is to get active through serving them with activities that engage and inspire their emotions and intellect; it keeps them connected to the event and as well makes them derive value for their time.
You may consider one audience technology tool, such as Slido, which is quite popular in Nigeria. However, you can also convert your WhatsApp platform, Facebook, and other social media platforms to become an engagement tool.
Before making a choice of any third-party engagement tool, have a brainstorming session with your team or contact a professional to design and/or decide the engagement activity, tools and technologies that will ensure full participation of the audience and not distract them from the main focus.
3. Event technologies for analysis and feed back
This is one technology tool that every event manager should work with in 2025 in order to be a high flyer. The importance of this tool cannot be overemphasised, from helping the event manager gain knowledge of which strategy is effective in driving the best result to the overall event analytics.
The event analysis and feedback technology tool helps to simplify the process of analysing the event using predetermined factors that are also linked to the event objectives. In addition, it also helps to determine the heartbeat of the audience, exposing the effectiveness of the event, including the activities, from their perspectives.
Event analysis and feedback tools are features in most event management apps available online. Sometimes they may not be a major feature or selling point for some apps, but they are integral elements because of their connectivity with other data requirements.
While third-party event management apps can be of great help because they offer robust data analytics, as is the one offered by Eventbrite. It seems to be the most popular in the country, offering the opportunity to get your event analytics and feedback based on certain parameters you have set. Notwithstanding, you can own your data by designing a simple process using your website, landing pages, social media platforms and Google Forms.
4. Event payment, financial tracking and budgeting
Currently, Nigeria boasts of having the best fintech platforms in Africa at the moment, which is an indication of the fact that their services are in high demand in the country. The presence of Flutterwave, Paystack, Moniepoint and other fintech giants has revolutionised the financial space and how they help solve financial problems for the common people.
This is in addition to the recent drive of the federal government’s policy on having a cashless economy and driving financial inclusion to remote parts of Nigeria. Thus, 2025 may see a spike on the rate of cashless transactions in all spheres of the economy and the event management industry is not left out.
In essence, event ticketing and registration are major areas of financial transactions between guests and the event organisers or managers in the country for now, although there may be others. These processes require seamless financial technologies that help provide fast, reliable and trackable transactions for your event. Consequently, event planners and managers in Nigeria should leverage the services of these fintech companies, who may have the wherewithal to open up robust opportunities.
Not also forgetting that budgeting in event planning can be an herculean task, especially when working with limited resources or on a very large project and expecting quality results. There are free and paid technology tools that can offer great benefits for tracking expenses and helping to get the best budget analysis. One of such is Quickbooks. It has been around for a while but you have probably ignored or unaware of it.
A simple Excel sheet on your PC can also give you results but may not be as robust as that of the Quicbooks. Get a professional to help you set up a Quicbook or Excel sheet account in your personal computer and any other device and be on your way to mastering your event budgeting.
5. Event technologies for Entertainment
Entertainment as an event culture will continue to be a major channel for creating unforgettable experiences for quests at events. Music, games, virtual reality, meditation, health areas, safe spaces, etc. are really revolutionising how people want to be pampered at events. It is safe to say that as times are changing, guests are adapting to newer entertainment patterns, courtesy and especially AI. Which is why event managers should think outside the box and quickly hop on the moving train and not lose their guests.
For young Nigerians ( the ones who make up about 80 percent of the population), the more technology in the entertainment, the greater experience you create. For instance, you can imagine the number of people who would gladly participate when you provide an AI tool that can help them create an avatar of themselves commenting on one part of the event they enjoyed most.
A digital or virtual photobook technology is one that can create a new experience. Video games and virtual realities customised for you are all great options. If you are using an event app, you may incorporate the feature of a virtual DJ, where guest become their own DJ when they choose the kind of music they prefer, especially at tea or snack breaks
In conclusion, the best choice for the Nigerian event managers in 2025 is to embrace technology and incorporate it into major event management and attendees concerns. However, adaptation is important, considering your budget, event size, the demographics of your guests, tech literacy, user friendliness and ability to scale.
